A transparent industry

We understand that customers like to know where their fish comes from and how it’s been handled. That’s why we put everything you’d need to know about Norwegian herring on the label - from the area in which it was caught, to details about its health. 

We were one of the first countries in the world to introduce such a system, helping to cement our status as pioneers within the industry. It’s a vital part of our seafood management process that strengthens consumer confidence in the reliability of Norwegian herring.

For us, traceability is key.

Catch certificates

Illegal, unreported and unregulated fishing has no place in a sustainable future. Our stringent quotas and management process ensure that in our waters the figure is almost zero, and we prevent IUU fish from entering the EU market.

Catch certificates allow us to pursue this goal. By law, all first-hand fish trade with wild fish caught are, under the Raw Fish Act, managed by fishermen’s sales associations. In practice, fishermen report their catches to the associations, who sell it on their behalf.

In the process, a catch certificate is issued, displaying where the fish is caught and clarifying that it legally complies with all current regulations and quotas. These catch certificates are reported to the Norwegian fishing authority, the Directorate of Fisheries. 

The requirement for certification means that from catch to caterer, fish can be tracked and managed through the supply chain. It’s a pioneering and comprehensive tracing system, and one that helps to ensure our industry remains sustainable.