Sea and mountains in the distance

Sustainability

Herring is a delicious natural resource that we are in the fortunate position to be able to make the most of. But, while Norway has been blessed with the ‘silver of the sea’, it’s vital that we protect it. That’s why we’ve put sustainability at the heart of everything we do – from our pioneering management systems and regulatory bodies, to our diverse fishing fleet. We know that it’s the only way to secure the future of our stocks.

Looking to learn more? We’ve condensed a wealth of information into six resourceful pages to help you discover why you can trust Norwegian herring.

Inside a wheel house

Fisheries Management

Forward thinking

Norway is surrounded by vast oceans and has built its culture around harnessing the natural resources to hand. Our location in northern Europe, close to the Barents Sea and the Norwegian Sea, means we have a plentiful seafood stock to harvest from.

Learn more about management
Inside a wheel house
School of herring

Stocks

A numbers game

It's fortunate that our cold, clear waters create the perfect environment for herring. Norway's management and regulation of the seas will help to ensure this remains the case, keeping our stocks stable for the future. Not only will this mean that we have an abundance of herring for ourselves, but there will be plenty to share with everyone else.

Find out more
School of herring
Herring catch

Quotas

Safeguarding our stocks

We work closely with other countries to create quotas that protect our fish stocks. We also have systems in place to guarantee that this strict but necessary process is maintained. Norway is a forward thinking country and we want to be able to rely on our herring stocks for years to come.

Find out about quotas
Herring catch
Fishing boat surrounded by birds

Regulation

By working with various key organisations and trade unions, we’re able to regulate the entire fishing industry and ensure that it adheres to our high standards. Find out how we’re regulating catch size, seasonal fishing and the export market.

Boat in sunset

Traceability

Pioneering traceability systems allow Norwegian herring to be tracked throughout the entire supply chain. The label includes details about the vessel, catch area, equipment used and trade information.

Two fishing boats on the sea

Certifications

Eat and serve your Norwegian herring with confidence; our fisheries have the biggest share of environmental certifications in the world. Both Norwegian Spring Spawning herring and North Sea herring are MSC certified, so you can enjoy their delicious taste knowing that the ‘silver of the sea’ is also green.