Norwegian Herring

Setting high standards from fisherman to fork

Norway’s heritage is at sea. Our traditions are tied to the ocean and so we have fostered a deep respect for all that dwells there. We go to great lengths to ensure that wherever our customers enjoy Norwegian herring, it’s of the same standard that our own families enjoy.

Read more

Care and craftmanship

We use all of the latest technologies available to ensure our herring remains fresh during the journey from the sea to sale. Our ultra-modern fishing fleets are fitted with equipment that can cool fish to 0˚C in just a few minutes. The fish is stored in seawater, and is kept at cold temperatures from sea to shore. Once at port, the use of specialist vacuum pumps speeds up the process of unloading the vessels in a gentle way.

Going to these extra lengths ensures that our impeccable quality standards are upheld, which in turn reduces waste. And Norwegians despise waste! For over 30 years, Norway has imposed a discard ban and we're proud to say that there are virtually zero cases of illegal, unreported or unregulated herring fishing in our waters.

Norway was also one of the first countries to introduce a system for tracing its fish. Now we can see where each and every fish was caught.

Fisherman standing in the door of the wheel house

Quality checks

Throughout the entire process, the Directorate of Fisheries monitors the quality of Norwegian herring. Our quality assurance process includes:

Purse seine

A watchful eye

The entire seafood production chain is monitored on behalf of the Norwegian Food Safety Authority. Our rigorous approach to food safety ensures that each of our processing plants adheres to both national and international standards.

Man controlling fish


Norway’s processing plants must adhere to a series of self-check procedures. These include:

  • Hazard Analysis (and) Critical Control Point (HACCP), which are both internationally recognised

  • Documenting hygienic production and proper disinfection routines

  • Monitoring relevant bacteria in the premises and products

  • Independent inspections inspections in local factories and processing facilities

All checks are thorough and if products don’t meet the check criteria, they don’t leave the plant.

Landscape: sea and mountains in the background

Water purity

We’re incredibly proud of Norway’s cold, clear waters. The Norwegian Institute of Marine Research (IMR) routinely checks for contaminants in the Barents Sea, the Norwegian Sea and the open parts of the North Sea.

This data includes the sampling of seawater, sediments and marine biota, the monitoring of radioactive contaminants in seawater and sediments, and the analysis of polyaromatic hydrocarbons (PAH) in sediments.


Institute of marine research

IRM is an independent research institute that covers the entire food chain, from feed resources to the health effects of seafood consumption. Research includes:

  • Establishing the optimal nutritional composition of feed

  • Studying seafood for human nutrition and its effects

  • The monitoring of undesirable components

IMR acts as an advisor to the government in matters concerning the production chain of seafood and reports directly to the Ministry of Trade, Industry and Fisheries.